Applications and digital tools that can help you in your work as a Real Estate Agent

How do digital tools help in the Real Estate Sector?

Learning and mastering new applications requires time and effort until we flatten the learning curve. This process can sometimes be tedious and discouraging, especially if we are not very skilled with new technologies.

However, it is essential to incorporate them since they will mark a before and after in your daily routine and, most importantly, in your performance and results as a real estate agent. These are the advantages they offer:

Greater Reach and Visibility

The use of some digital tools will allow you to reach a different audience that you would not easily access. These applications expand your range of action, giving you greater visibility and putting you in front of new professionals or potential clients—not only locally but also nationally and even internationally.

Time Savings

Another benefit of these applications is time management improvement. Some help streamline your tasks by automating repetitive actions and organizing information. Essentially, they create a database that allows you to have better control over processes or client relationships.

Better Impression

Additionally, using these tools will help you make a better impression on future buyers. Some are designed to showcase properties or real estate digitally. Through videos, high-quality photographs, or virtual tours, you can facilitate property viewings—without the need for physical visits—speeding up the selection and buying process.

Personalized Communication

Other digital tools for real estate agents allow you to establish a more direct and personalized connection with clients. Video calls, messaging apps, or email help strengthen relationships, creating trust and proximity with potential buyers, thus increasing the chances of closing sales.

Data Analysis

Thanks to the metrics provided by these tools, you can adjust your marketing plan and optimize results based on data. In fact, they can also be useful for identifying trends in the real estate market and taking advantage of them.

The best digital tools for Real Estate Agents

Below, we list just some of the applications and tools that are contributing to the digital transformation of the real estate market. However, it is important to stay constantly updated and trained on the latest developments, as the industry continues to innovate.

Engel & Völkers real estate agents, thanks to their ongoing training seminars, are well-versed in the latest tools and applications in the industry.

Social Media

Knowing how to manage various social media platforms is one of the tasks that will give you greater visibility in the real estate sector. Posting informative content, property catalogs, tips, or market trends helps you establish more interactions with potential clients—even those outside your area.

Two highly useful platforms for real estate agents are:

• Instagram: A tool to share industry information or showcase properties for sale and/or rent in a more dynamic way.

• LinkedIn: Ideal for attracting clients and building a professional reputation as an expert in the field.

Digital Agenda and Productivity Tools

Having a digital calendar, such as Google Calendar, is essential for managing all your daily tasks and organizing yourself to be more productive.

Additionally, some of these calendars can be combined and connected with productivity tools like Notion or Asana. These applications also have mobile versions and are ideal for data management, organization, or even team collaboration.

Real Estate Portals

Real estate portals are one of the basic tools every real estate agent must know. These platforms allow you to showcase properties for sale or rent.

They usually include filters that help users sort properties based on their preferences, such as location, price, or features.

Personal Website

In addition to real estate portals, agencies often have their own website, which serves as a business card. Potential clients can find property catalogs, contact details, client testimonials, and other resources that build credibility and prestige for the brand.

For example, at Engel & Völkers, we have a press section where we publish the latest real estate news. We also provide an annual report analyzing the market based on the data collected by our agency.

It is worth mentioning that a website also helps with SEO positioning on search engines like Google, attracting potential clients without having to reach out to them personally.

Messaging Tools

Email and applications like WhatsApp can be very useful in your daily routine. They allow you to communicate directly and personally with clients, building trust and reducing the time needed for transactions.

CRM (Customer Relationship Management)

A CRM, or Customer Relationship Management, is one of the most useful digital tools for real estate agents. It facilitates interaction with potential buyers, enables better follow-ups, and helps manage sales efficiently.

This all-in-one tool organizes client data, keeps track of actions taken, and logs property proposals or the status of each operation. It allows agents to handle multiple clients simultaneously without losing information and improves conversion rates.

As part of the Engel & Völkers team, you will have access to our internal real estate CRM tool, which helps agents manage their client base and achieve better results.

Would you like to improve your performance using this tool? Join our team and gain access to this and many other benefits provided by a leading real estate brand.

Virtual Tours

To be a successful real estate agent, it’s not enough to attract potential clients—you must also use digital tools to increase transactions.

One such tool is 360º virtual tours. Clients can explore properties remotely, thanks to immersive 3D tours, without needing a physical visit.

This approach attracts more buyers, speeds up the buying process, and optimizes the agent’s time management.

An example is Floorfy, the tool used by Engel & Völkers agents. It generates 3D virtual tours, floor plans, high-quality photos, and marketing videos. You can access this tool by joining our team.

Floor Plan Creation Tools

In addition to virtual tours, there are digital applications for creating floor plans of properties. These tools allow agents to showcase the layout of a property in a clear and professional manner.

This not only saves time—as unsuitable layouts can be discarded quickly—but also differentiates you from competitors, making a better impression on clients.

Digital Signature Programs

Another essential task for agents is handling legal documentation. With digital signature programs, you can sign documents quickly and securely, streamlining transactions without requiring in-person meetings and improving the buying experience.

Contract Management Software

Managing multiple clients can be challenging without proper organization. That’s why contract management software is a useful tool for real estate agents.

It centralizes, organizes, and digitizes all legal documentation, ensuring deadline tracking, minimizing errors, and speeding up transactions.

Digital Staging Tools

The rise of Artificial Inteligence in real estate is transforming how properties are marketed. These tools allow you to simulate interior designs or apply home staging so clients can visualize the potential of a property.

Additional tools offered by Engel & Völkers

Besides all the tools mentioned, we also provide our agents with extra resources to help them succeed:

• Branding – Engel & Völkers offers the luxury of being part of an international real estate agency with a leading position in the luxury property market. Agents gain access to an exclusive network of clients across 36 countries.

• GG Magazine – Our premium magazine covers topics like architecture, lifestyle, fashion, design, yachts, luxury, and travel. It also features influential architects, renowned designers, and artists.

• Professional Photography – Our in-house photography team specializes in capturing high-quality property images, available to all our agents.

• Networking – With over 800 branches worldwide, Engel & Völkers makes real estate networking simple and effective.

• Marketing Materials – Our design department provides a wide range of graphic materials to support property promotion and acquisition.

As you can see, digital tools and applications for real estate agents are key elements that can transform your daily tasks and determine your success.

If you want to enjoy the same benefits as the agents at Engel & Völkers and have access to all these tools, join our team today. Are you ready to launch your real estate career?