How to attract properties to sell as a real estate agent

What is property acquisition and why is it important?

Mastering property acquisition is one of the fundamental pillars of the real estate sector. It involves finding properties whose owners are willing to sell and sign a sales agreement.

Having a solid portfolio of properties will make a difference in your daily operations and results, as it is key to attracting potential clients. Property acquisition benefits both agents and property owners:

• For agents: It increases the chances of closing sales quickly and builds trust as knowledgeable and reliable professionals.

• For property owners: They gain access to a larger pool of potential buyers thanks to the agent’s network, maximizing the chances of achieving the best outcome in their property transaction.

Engel & Völkers agents have the luxury of an international network that spans over 35 countries, making it easier to achieve both their goals and those of their clients.Dreaming of closing sales effortlessly and having a supportive team by your side? Contact us and discover what it's like to live your passion as an agent.

How to attract properties to sell: 6 tips for real estate agents

If you want to successfully attract properties for sale and establish yourself in the real estate sector, we recommend following these tips:

Get trained

It's essential to train and learn the basic concepts that will make you stand out and build your path to success. Being a real estate agent is not just about acquiring clients and properties but also about analyzing the sector and trends, developing empathy with potential buyers, managing administrative processes, and more.

Having comprehensive and updated training will make it easier to build your own client and property portfolio. At Engel & Völkers, we offer an academy and ongoing seminars to help you achieve your goals.

Have a real estate mentor

Which tactics work best? Where can you find properties or owners willing to sell? A real estate mentor is a qualified and experienced professional who can answer these and many other questions.

This figure shares their knowledge with you and facilitates your integration and success in such a competitive sector. Engel & Völkers real estate agents have the support of this professional during their first months, helping them develop their skills with the confidence of having guidance and advice.

Study your ideal client

It’s essential to know your potential client. Studying their aspirations, requirements, and goals will make your property acquisition process easier. Once you know them deeply, you can establish a long-term relationship that facilitates negotiation by offering a solution that benefits both parties.

Analyze the market

Understanding not only the client's psychology but also the current state of the real estate sector is crucial. Studying trends and analyzing how the economy affects the market will help you determine when and how to act. This way, you can build the ideal strategy for every moment.

Engel & Völkers prepares an annual report that allows you to analyze the state of the sector, predict upcoming trends, and act accordingly.

Study the competition

Standing out in a competitive market is crucial for success as a real estate agent. Studying your competitors and colleagues not only helps differentiate you but also assists in creating a marketing plan that suits your needs, such as mastering essential digital tools.

Develop Negotiation and Communication Skills

To attract properties for sale, mastering negotiation and communication skills is fundamental. These are essential pillars every real estate agent should master to expand their network and build lasting connections.

Additionally, communication skills will help develop empathy to better understand the potential client's needs and desires, further strengthening the relationship.

Digital strategies for attracting properties for sale

New technologies facilitate real-time communication and provide greater visibility in the real estate market. Including them in your marketing plan for attracting properties will be a game-changer.

Social media

Social platforms like Instagram are used daily by millions of users. These platforms allow you to promote yourself as a professional and connect with clients interested in selling their properties.

Creating valuable content that showcases your skills, commitment, and dedication will help you stand out from the competition. Moreover, they are the perfect place for property prospecting and making initial contact with potential sellers.

Real estate portals

On major real estate portals, you can find dozens of private sellers who could become clients. Using your negotiation skills, you can streamline their selling process by offering your experience, skills, or network, ensuring a faster and smoother transaction.

Website

A personal website serves as a virtual business card. It allows private sellers to reach out and trust your experience and work to handle the selling process for them. Ensure it's always updated and communicates the needs of sellers to attract more properties.

At Engel & Völkers, we have our own portal where we not only resolve user inquiries through our blog but also present a wide range of properties and services available to clients.

Newsletter

Regular email communication allows you to connect with your network, building long-term trust and relationships. This real estate marketing strategy ensures that clients turn to you when they need assistance.

Property acquisition via WhatsApp

Compared to email marketing, WhatsApp has a higher open rate, making it more likely that potential clients will read your messages. Use this platform to send personalized messages, initiate conversations, or share updates about investments and real estate opportunities.

Direct strategies for attracting properties for sale

While digital media is growing in real estate acquisition, traditional and direct methods remain highly effective, often offering a better return due to the personal nature of relationships.

Mailings and postal mail

Postal mail continues to be a popular way to introduce yourself and attract new clients and properties for sale. This more personal and intimate method allows for customization and builds trust with sellers in your assigned area.

Social clubs

Attending social clubs such as Soho House or Juno House is an excellent opportunity to connect with potential clients or expand your network. These are perfect places to build trust and find new property acquisition opportunities.

Real estate networking

Another effective strategy is networking with other real estate professionals or related sectors. Collaborating with others can open the door to new opportunities.

This method requires effort, patience, and dedication to build lasting, quality relationships that can bring professional benefits.

Being part of Engel & Völkers means not only having an extensive international network but also enjoying the luxury of a supportive team that collaborates to achieve success.

Real estate fairs and events

Attending industry events is essential for expanding your circle of contacts and multiplying your opportunities. Real estate fairs gather numerous professionals and individuals interested in the real estate market.

Word of mouth

If you want to be recognized as a trustworthy professional, it's vital to develop empathy and know how to listen to potential clients. Listening is key to understanding the needs of owners and buyers. This skill will help establish you as a reference in the sector and attract successful opportunities.

Common mistakes when attracting properties for sale

To succeed, like our real estate agents, you must act cautiously and avoid these common mistakes:

• Making unrealistic promises: Honesty is key to building trust with clients. If you want clients to trust you, be completely transparent about the real situation regarding the property and its possibilities.

• Poor time management: Not dedicating enough time to property acquisition or failing to use real estate CRM tools to track each client and property can lead to missed valuable opportunities.

Engel & Völkers agents benefit from an internal real estate CRM tool that allows them to manage and record each transaction in detail, making it easier to achieve success.

• Not researching the market: Ignoring local demand can lead to offering properties that don't meet current needs, making property acquisition and sales less fruitful.

As you can see, attracting properties for sale requires mastering various skills and techniques that will simplify your work and lead you to success.

If you want to enjoy the luxury of working with a premium brand that offers unique tools such as the exclusive GG magazine, the branding of a premium brand with international recognition, and a supportive team, Engel & Völkers is what you're looking for. Ready to start your new career?