The importance of real estate networking: benefits, tips, and types

 What is real estate networking?

Real estate networking is the process of building a network of contacts in the sector to help you succeed. However, it’s not just about creating new connections but also about strengthening and nurturing them over the long term.

The purpose of creating these connections is to share knowledge, ideas, business opportunities, and even provide support, all to grow professionally in the sector and offer the best service to your clients.

Why is real estate networking important? 5 benefits of building a network of contacts

While professional growth is the most important reason to network in the real estate sector, there are other advantages you can benefit from:

Business opportunities

Having a wide network of solid relationships within the real estate market provides you with opportunities to access exclusive properties before they hit the market.

Additionally, knowing other professionals related to the sector, such as architects or lawyers, can give you the chance to participate in other projects or share clients.

Access to information

The current social, political, and economic situation of the country directly impacts the evolution of the real estate market, as seen in our annual report. This requires real estate agents to continuously acquire knowledge and stay updated on trends.

Thanks to sector forums and events, you can gain access to new market opportunities before anyone else, and even to data that facilitates client acquisition and property listings.

International reach

Having a strong network of contacts not only grants access to privileged information but also expands your operational reach. Interacting with other real estate professionals may open doors to an international portfolio of clients, investors, or even projects.

Engel & Völkers’ real estate agents have the luxury of accessing an extensive network of contacts worldwide, as we have over 800 offices in more than 35 countries.

Professional support

Another advantage of networking in the real estate sector is professional support. Undoubtedly, you can meet other colleagues from whom you can learn and on whom you can rely to continue growing and improving your career path.

An example of this is the network available to Engel & Völkers’ real estate agents. Not only do they have a team to rely on at any time, but also a real estate mentor who supports them during their early days. The goal is to guide them through negotiation processes, property acquisitions, and other tasks, ensuring they never feel alone or lost.

Visibility

Building a strong reputation is key in the real estate sector and can be achieved through networking. With solid relationships, your name may come up in conversations or as a recommendation, resulting in greater professional visibility.

Earning a certain level of prestige in this sector will help you further expand your circle of influence and even improve your results.

Would you like to grow professionally with a brand like Engel & Völkers, where networking is one of the keys to success? We offer you all our tools and contacts to help you become a successful real estate agent.

5 Types of real estate networking

Now that you’ve seen how important networking is as a marketing tool for real estate agents, it’s time to delve deeper into the methods for growing your contacts:

Join social clubs

In social clubs like David Lloyds, Polo Club, Equestrian Club, Juno House, or Soho House, you can meet potential clients, professionals, or investors interested in becoming part of your network. These are the perfect places to make yourself known and connect with people who can offer new opportunities.

Engage on social media

One of the great advantages of the digital era is the reach provided by social media. With a profile on platforms like LinkedIn, you can connect with other professionals in the real estate sector who could join your network.

Additionally, this platform is focused on employment and building relationships that open doors to new opportunities. It’s the perfect place to connect.

Attend real estate events and fairs

The real estate market is full of events and fairs worth attending. They are the best places to network, meet industry peers, and connect with potential investors and buyers.

Attend talks and conferences

Staying up to date is another key to being a great real estate agent. Attending talks, training sessions, and conferences on real estate trends or marketing can be a great opportunity to expand your network.

At Engel & Völkers, we provide ongoing seminars for our real estate professionals to keep them updated while also helping them strengthen and create new connections that foster professional development. This is one of the privileges of receiving continuous training from a brand like ours.

Real estate coworking

Attending coworking spaces where other professionals in the property sector gather is another excellent way to network in real estate. These spaces are ideal for asking questions or relying on fellow professionals.

At Engel & Völkers, we have offices you can visit—if you choose to—and learn from other professionals. If you want to benefit from these advantages, simply join our team. Can you imagine having a support network to guide you toward success?

Tips for building a network through real estate networking

If you already know which type of networking to include in your marketing plan for real estate agents, it’s time to consider the following tips to make the most of it:

• Organize your schedule: Set aside time in your daily routine for networking or attending events. The best approach is to block time in your calendar and task list to research and attend such events.

• Interact as much as possible: The only way to build a valuable network is by talking to and engaging with others in the sector. Take advantage of every networking opportunity to strike up conversations.

• Create your elevator pitch: Before attending any event, prepare a short 45-second introduction about yourself. Include your name, your role, and your unique value proposition. This will help you grab attention and even spark conversations.

• Provide value: Don’t just introduce yourself—participate in conversations by sharing your opinions or insights on the topic being discussed. You might pique someone’s interest.

• Exchange contact information: Whenever you interact with another professional, always share your contact details to maintain the relationship after the event. A business card, phone number, or social media profile can be great options.

• Follow up: The goal of real estate networking is to build long-lasting relationships. The best way to do this is by reconnecting afterward to strengthen the bond and ensure they don’t forget you.

As you can see, real estate networking is a key element in becoming a successful real estate agent. Being part of a premium brand like Engel & Völkers makes it easier to establish meaningful relationships both nationally and internationally.

If you want to continue growing as a professional in the real estate sector, join our team and start enjoying all the privileges and benefits our agents already experience.