The development is located in the heart of Barcelona, specifically in the "Eixample dret", which is the most central area of Barcelona, with important meeting points such as Plaça de Catalunya, Plaça Urquinaona and Passeig de Gràcia. This area, bounded by Carrer de Nàpols and Carrer de Balmes at either end, and bordering the districts of Gràcia and Ciutat Vella, is the quintessential Catalan Modernisme district. Its attraction comes from buildings such as La Pedrera and Casa Batlló, works by Antoni Gaudí declared World Heritage Sites by UNESCO, which attract thousands of tourists every year.
The economic activity of the service sector, concentrated mainly in the most central part, between the streets of Roger de Llúria and Balmes and in the area of Passeig de Gràcia, makes the neighbourhood one of the most important commercial centres of the Catalan capital, La Dreta de l'Eixample combines the essence of the neighbourhood with the essence of the city and maintains the local commerce