How to become an estate agent: requirements, techniques and strategies

Requirements

The fundamental skill a good real estate agent must have is the ability to mediate. The client must always be able to rely on him during the negotiation or closing of the sale/purchase or letting.
In addition to mediation skills, he must be a skilful salesman with excellent language skills, but above all he must be able to persuade with his manner.
Knowing how to persuade means having the ability to convince, which also comes from the ability to actively listen and find solutions.
In addition to these characteristics or character skills, he must have technical competences such as knowing the local market, where he has to operate, but also the general market, and he must always keep himself up-to-date. Thanks to his knowledge of the market, he must be able to carry out property valuations and have legal and administrative knowledge.
These characteristics together with a high school diploma can lead you to qualify as a real estate broker as you will have to attend a course and take a state exam.

Techniques and strategy

As well as having passed your qualification exam and obtained your real estate agent licence, you may be wondering if there are any particular strategies you can adopt to reach your goals sooner. I will provide you with a few tips that are the result of our decades of commitment to the real estate market and the experience of our international brand.
First, you must always be up-to-date:

1. On the market;

2. On price trends;

3. On current sales and/or rental regulations.

If you do not keep these aspects in mind you cannot move forward in a profession that has become increasingly competitive.

Negotiation techniques

Certainly a fundamental aspect of the figure of the mediator who, in addition to possessing the techniques innately, must continue in continuous training.

In recent years, moreover, web marketing techniques have been added to the normal mediation and communication skills. A good real estate agent must be familiar with digital marketing strategies in order to be able to assess the agency's presence on social networks.

Thanks to the Google and Facebook platforms, real estate agencies are able to make themselves known because they can invest in advertising campaigns that reach well-defined targets.

Our agency invests heavily in recruiting its staff and also provides all the best tools and techniques so that our agents are highly performing in the area and meet clients' expectations in a short time.