Engel & Völkers
  • 3 min read

A real estate agent's typical day for successful results

Table of Content

  1. The role of the real estate agent: good day-to-day activities for a successful business

  2. How is an agent's day divided?

  3. The best sources of training for new estate agents

The role of the real estate agent: good day-to-day activities for a successful business

An estate agent can rely on flexible working hours, but this does not mean that he does not have to adapt to constant discipline and good coordination of resources. Daily commitments, from farming in the areas of competence to direct contact with potential clients, must be managed flexibly but also decisively. This makes adaptability and personal rigour mutually reinforcing: a winning formula that experienced mediators put into practice every day.

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How is an agent's day divided?

Defining a pattern that applies to everyone is impossible. Each mediator chooses how to organise his or her tasks within the agenda, which in any case should be distributed according to a calendar that takes into account key commitments during the week. Although each day may be unique, in fact, appointments often have to be fixed several days in advance and therefore it is good to think in suitably broad time terms.

Here is a practical example relating to daily activities:
07:00, Wake up: Starting early with scheduled activities means taking full advantage of one of the most productive times of the day. But that's not all: a chat during breakfast in the most popular cafés can really help to make 'news' and thus discover new business opportunities such as houses for sale by private individuals and consolidate one's presence in the area by always meeting new people. Take a tour of social media and high-traffic sites to keep up to date with all the news and trends that are popping up. A good real estate agent, to build his network, knows how to talk to everyone and about everything.

09:00, Managing contacts and appointments: A broker always has something to take care of. From actual meetings, visiting properties, sorting e-mails, market surveys, organising documents and following up with clients, the whole morning can encompass many small key moments. Being in the area, talking to the gatekeepers and discovering new 'beacons'. Follow and participate in neighbourhood activities to meet homeowners and understand what kind of service to offer. Cultivate your district also by distributing publicity material.

12:30, Lunch Break: Why not combine business with pleasure? There are many occasions when such a meeting can turn into an interesting business opportunity. Knowing your area well also means being able to invite a client for lunch in a 'gem of a place' known to few.

15:00/16:00, Resumption of appointments and possible training meetings: Like morning engagements, afternoon activities may include online research, analysis of portals and market reports, and field surveys.

19:00, Aperitif and other acquisition initiatives: Duty and pleasure can coincide: taking part in social life at popular venues makes promotion more direct and encourages encounters with valuable customers, expanding one's network of contacts in the most constructive way possible.

20:00/21:00, Preparing for the next day: At the end of the evening, it is a good idea to check future engagements and optimise them if necessary, considering market news and results.

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The best sources of training for new estate agents

The habits of a broker are not innate for everyone, but this is not a problem: all it takes is targeted training, according to the instructions of an experienced teacher, to finally be able to devote yourself to this exciting activity.

Engel & Völkers' continuous training is combined with the support of a staff that is always on hand, capable of handling the practical and virtual aspects with
professionalism and efficiency: the perfect support for those who have decided to make real estate mediation their career.

If you want to train in this field or change career completely click here to get all the info.

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