Real estate marketing tools

What is real estate marketing?

It refers to various commercial and advertising strategies designed to achieve better results in such a competitive real estate sector. These tools are not only designed to promote properties or acquire new ones but also to connect with potential buyers on a more personal and emotional level.

Knowing what the potential client thinks, as well as their requirements or needs, is key to becoming a good luxury real estate agent.

At Engel & Völkers, we offer a wide range of tools – available to our real estate agents – to help them perform their jobs in the most optimal way.

Advantages of using real estate marketing tools

Having these strategies and tools at your disposal not only facilitates the transactions of each agent but also helps to:

Analyze results

It is crucial to know whether the real estate marketing strategies being implemented are yielding results. In other words, if the expected figures are being achieved within the expected time frame, or if, on the contrary, another strategy needs to be adopted to work better. Digitalization has brought a significant advantage over previous methods, as it allows a much clearer view of the data and results from each campaign created.

Differentiation

The real estate sector is becoming increasingly competitive, so having marketing strategies that allow us to differentiate ourselves and stand out above the competition will lead to better results, both personally and corporately.

Greater benefits

It’s undeniable that knowing which real estate marketing tools work best will open the door to better results, thus obtaining higher income and commissions from the transactions carried out. In other words, more sales.

Real estate marketing tools you should know and use as a real estate agent

But what are the main real estate marketing tools you should know if you're just starting in the sector? Below is a list of the essential ones that will help you improve and grow in the market.

Events

Attending events, conferences, or seminars on the real estate sector is essential to stay up to date with the latest trends, meet other professionals or companies that may interest you, or continue your training.

At Engel & Völkers, we have an academy and seminars that allow our agents to unlock their inner professional, even if they’re starting in the industry, and achieve great results.

Networking

Meeting other professionals or contacts, i.e., networking, can open the door to real estate opportunities and allow you to benefit from them. Having a network of contacts is a very useful support system for building a large client and property portfolio.

For example, at Engel & Völkers, you can work from our offices and meet other professionals who can help or advise you if you’re just starting.

Word of Mouth

One of the great tools that help our agents grow is word of mouth. Getting clients or contacts to speak highly of you and recommend you will make you a highly sought-after real estate agent.

For this to happen, it’s essential that you listen to your potential buyers and clients, and develop empathy. Word of mouth as a marketing tool only works when clients are satisfied and happy with the job well done.

Social Clubs

Another real estate marketing tool –that you can use to establish yourself in the sector– is attending social clubs, such as: David Lloyds, Polo Club, Equestrian Club, Juno House, Soho House, etc.

At these types of clubs, you can find potential clients interested in some of the properties you already have, or even acquire new ones. It’s the perfect place to introduce yourself and speak with contacts that will lead you to new opportunities.

Newsletter

Creating your own online communication channel – with potential clients – through a newsletter is a great real estate marketing strategy. It involves writing emails regularly that provide value.

This way, you stay more present in their lives, building a closer relationship, and generating trust through email marketing and the content you deliver. This will make them remember you when the time comes for a transaction.

At companies like Engel & Völkers, we also have our own newsletter, through which we inform our clients of market trends and updates.

Mailing and postal mail

Another very effective real estate marketing tool is postal mail. Real estate agents use this strategy to introduce themselves and get in touch with potential clients in their assigned area.

This way, they attract the attention and trust of contacts who might not be reached in other ways, and who would otherwise go to the competition.

Social media

Of course, social media cannot be left out. Using a profile on a platform to advertise your properties or showcase your services can be a great marketing idea and strategy. Don’t forget to post valuable content that is useful to your ideal client.

It’s undeniable that social media and the internet have a wider reach than word of mouth or mailings, as they allow us to reach further, although the relationship built is not as close.

Real estate portals

Another way to advertise the properties you have as an agent is through real estate portals. These platforms allow you to create a profile and promote homes. Once again, the internet gives us more visibility and helps us reach potential clients we wouldn’t have reached otherwise.

If you work with Engel & Völkers, you will also have access to our own portal, in addition to other tools.

Other real estate marketing tools

Besides the main tools, there are many others that you must master over time, such as a blog, the real estate agency website, CRM (Customer Relationship Management), among others.

Marketing Solutions for the Real Estate Sector from Engel & Völkers

If you are thinking about starting at a real estate agency that makes the path easier for you and provides all the real estate marketing tools you need, Engel & Völkers has many advantages to offer:

Branding

Engel & Völkers has a premium global brand. Our real estate agents benefit from our leading position in the luxury real estate market, which allows them to access an international network of exclusive clients in more than 36 countries.

GG, Premium Magazine

GG is an independent magazine that offers high-quality entertainment. Architecture, lifestyle, fashion, design, yachts, luxury, and travel are some of the topics we explore around the world, seeking exciting stories and fascinating personalities.

As a premium publication, GG features captivating and carefully documented stories. Discover the most influential architects, renowned designers, and prominent artists who are on everyone's lips, and gain fresh insight into their lives and work.

Additionally, the main advertiser of GG is Engel & Völkers, showcasing some of the most impressive properties and vessels in the world.

Professional Photography

Engel & Völkers has a professional photography team, specialized in property photography, available to all of our agents.

Networking

With a global network of franchises, independent businesses, and offices in 800 locations worldwide, agents make contacts with other professionals and complete more transactions more easily.

Graphic Material

With an in-house design department, Engel & Völkers offers a wide range of graphic material to carry out real estate transactions and property acquisition tasks more productively.

As you can see, real estate marketing tools are not just advertising campaigns but also other strategies that allow you to establish yourself in the market. Additionally, Engel & Völkers provides all the necessary resources to help you become a real estate agent and easily start from scratch.

If you're ready to join our team, we will be happy to offer the help you need to achieve success.