Engel & Völkers
  • 4 min read

10 keys to success in the real estate sector

The real estate sector offers very good income opportunities. It also has the advantage that you can work as a real estate consultant from different locations and combine your professional life with your personal life.

If you are considering becoming a real estate consultant, you will gain a variety of benefits, such as the freedom to operate on your own, the flexibility to change your schedule and the possibility of having a very attractive source of income.

However, in order to succeed in this world, it is important that you keep a few things in mind. Therefore, in this article we present you with 10 keys for you to succeed in the real estate sector and start your adventure as prepared as possible.

Partnering with a supportive brand

Partnering with a supportive brand is one of the keys to success in real estate. By partnering with a brand, you will have the opportunity to get solid support that will help you establish yourself as a professional in the field.

This means that you will have a team of people who will support you and help you grow in the industry. In addition, you will also have the opportunity to get the up-to-date information and resources you need to operate successfully, so you can save time and resources in your business.

Determination

There is nothing that cannot be achieved with determination. If you are thinking of going into real estate, you need to have a determined mindset to succeed.

This means that sometimes you will have to work harder than others to achieve your goals. Therefore, you must be willing to make sacrifices, be confident in your abilities and keep going despite the challenges.

Understand the importance of networking

Building relationships with and learning from others is key to growing within the real estate industry. Networking allows you to meet people with different skills and knowledge that will help you grow as a professional.

It also allows you to make contacts that could be useful for your business. Qualified contacts that could be potential clients, investors or links to prospects of interest.

Learn to plan and organise your day


When you have a lot of autonomy, it is important that you learn to manage your time efficiently to make the most of it. To do this, you should establish an agenda in which you schedule your activities and stick to it. This will help you to be more productive and efficient in achieving your goals.

In addition, by planning your day, you will be able to identify and eliminate activities that are not necessary and prioritise the most important tasks.

An organisational tip: first determine your overall goals, then break them down into small objectives that will help you meet those goals and finally identify the different tasks you need to do to achieve the proposed objectives and goals.

  • Goals: monthly or yearly

  • Objectives: weekly

  • Tasks: daily

Learning to sell

The ability to sell is one of the key skills to succeed in the sector. You will need to improve your ability to persuade clients to buy your services.

It is not about being intrusive, but about having the communication skills to get your message across and attract potential customers. Knowing how to define your buyer persona, where they are, how to prospect them and when to communicate with them is essential if you want to achieve more sales.

Learn about real estate legislation

Real estate legislation is the set of laws that govern the real estate sector, so it is important that you know them so you don't get into trouble. This will help you avoid costly mistakes and ensure you comply with legal standards.

But that's not all. Having this knowledge will allow you to dispel all the objections that your potential clients have, which prevent them from making a decision.

Study the competition

By getting to know your competitors, you can discover what they are doing well and how you can improve your business by incorporating and adapting those strategies. They can also give you new insights that you were not considering.

Similarly, you will be able to identify what your competitors may be doing wrong or those business areas that they are not leveraging, and turn this into a competitive advantage that you can leverage.

Develop digital skills

Digital tools and technology are constantly changing, and it is important to keep up to date so you don't get left behind. For example, learning how to use digital marketing tools can help you promote your business effectively.

Similarly, these types of skills will allow you to make the most of social media to have an online presence and connect with customers. In addition, it will be useful to learn how to use customer tracking software so that you can provide value to your prospects at all stages of the cycle.

Leverage digital marketing tools

These tools can help you promote your business effectively and reach a wider audience. For example, you can use online advertising tools to reach potential customers at the right time.

And don't forget the proper use of social media to connect with customers and build a community. These are powerful channels to promote your business more effectively.

Establish a good relationship with customers

Establishing a good relationship with clients is essential for success in real estate. This means treating them with respect and being honest with them. For example, it is important to listen to them and understand their needs before offering a solution.

It is about maintaining clear and consistent communication so that clients know that you are committed to their goals. In addition, it is useful to offer professional advice and after-sales service to maintain a good relationship with your customers to build customer loyalty and make them ambassadors for your business.

The real estate sector offers many opportunities for those with ambition and determination.

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Engel & Völkers Spain

Avenida Diagonal 640, 6B

08017 Barcelona, España

Tel: +34 900 747 281