Engel & Völkers
  • 5 min read
  • by Ruwaida Laeeq

How to sell off-plan properties in Dubai?

Over the past few decades, Dubai's real estate market has experienced significant growth and development. As a global real estate centre, Dubai attracts investors from around the world who are enticed by the promise of high returns and a luxurious lifestyle.

As real estate prices rise and investors look to lock in a return, a key question that arises is: ‘how to sell off-plan property in Dubai’. In this comprehensive article, we will explore the strategies and considerations for effectively selling off-plan property in Dubai.

Introduction to off-plan property

What is an off-plan property?

Before we get into how to sell, this section will answer the question: ‘What does off-plan property mean?

Off-plan property relates to homes which are sold before they are constructed. Investors or end-users purchase these properties based on architectural floor plans, renders, 3D models, and brochures. This type of investment allows buyers to secure properties at lower prices than completed projects and with flexible payment plans.

Why should you invest in an off-plan property in Dubai?

Investing in an off-plan property in Dubai comes with several perks, including:

  • Potential for capital appreciation: Property values often increase during the construction phase.

  • Flexible payment plans: Developers offer attractive payment schemes with post-handover options.

  • Availability and choice: Dubai’s thriving off-plan property market gives buyers lots of choice to find the perfect property for them 

  • Perfect condition: Purchasing off-plan allows you to buy a brand new, modern property that has never been lived in before

  • High rental yields: Dubai's rental market is strong, offering good returns on investment.

Understanding the Dubai real estate market

It's crucial to have a deep understanding of the Dubai real estate market to make an informed decision on when and how to sell off-plan property.

Current market trends

Dubai's real estate market is dynamic, with shifting trends based on economic factors, government policies, and global events. As of 2024, some of the key trends include:

  • Increased demand for luxury apartments, townhouses and villas

  • Sustainable development which involves incorporating green building practices, energy-efficient systems, and sustainable materials

  • Technological integration, such as smart homes

Key factors influencing the Dubai real estate market

  • Economic stability: Dubai's economy is a major driver of its real estate market. The city has a diverse economy, including tourism, trade, aviation, and financial services, providing a solid foundation for sustained growth. Its strategic location as a global business hub draws expatriates and business travellers, contributing to the demand for residential and commercial properties.

  • Government initiatives: Dubai's government plays a proactive role in boosting the real estate sector through various initiatives and policies. For example, introducing long-term visas, also known as the 10-year Golden Visa, for property investors has made Dubai an attractive destination for long-term investments. These visas provide security and stability for investors and their families. Additionally, Continuous improvements in regulatory frameworks, such as enhanced buyer protection laws and streamlined property transaction processes, ensure a transparent and investor-friendly market.

  • Growth in the tourism industry: Dubai's exceptional attractions, luxurious shopping, lively nightlife, and rich cultural experiences attract visitors, helping the city secure the 4th rank worldwide, welcoming 9.31M visitors in H1 2024, with around 16 million international visitors each year. This consistent influx of tourists creates demand for short-term rental properties and holiday homes, making it a lucrative opportunity for real estate investors.

  • Infrastructure development: Dubai's government is implementing an initiative to improve and expand its infrastructure, from transportation networks to healthcare facilities, educational institutions, and recreational amenities. These enhancements aim to improve everyone's living experience and make Dubai an even more inviting place to live, work, and invest.

Selling off-plan property in Dubai doesn’t have to be confusing or overwhelming. But, to fully understand how to sell off-plan property, you must ensure that you are aware of and meet all the legal requirements. Here's what you need to know:

Developer regulations

To ensure a fair and transparent Dubai's real estate market, developers must follow the rules and regulations set by the Real Estate Regulatory Authority (RERA):

  • Project registration: All off-plan property must be registered with RERA to guarantee legitimacy and adherence to all regulations.

  • Escrow accounts: Developers must establish an escrow account where the sales proceeds are held. This guarantees that the funds are solely utilized for construction and safeguards buyers from potential fraud or mismanagement. The developer will only receive the funds upon the completion of construction. (Law No. 8 of 2007)

  • Permits and approvals: Developers must obtain all necessary permits and approvals from the Dubai Land Department (DLD) and RERA to sell units off-plan for a specific project. This ensures that the project meets all legal and regulatory requirements before it is marketed to buyers.

Necessary documentation

Off-plan property in Dubai involves documentation, each serving a specific purpose in the transaction process:

  • Sales and Purchase Agreement (SPA): The Sales and Purchase Agreement (SPA) is a crucial document for any off-plan property purchase. It details the terms and conditions of the sale, payment schedule, project completion date, and property specifications, outlining the rights and obligations of both the buyer and the seller.

  • Title deed: The title deed that is issued by the Dubai Land Department (DLD) serves as an official confirmation of the buyer's property ownership. Upon completion of the property and finalization of all payments, the DLD proceeds to issue the title deed to the buyer.

  • Mortgage documents: When considering financing for the handover payment during the construction phase of a property, it's essential to have the necessary documents in place. To obtain a mortgage on the handover, you will need to provide various documents, including copies of a valid visa and passport, an Emirates ID copy, a salary slip as proof of employment, a copy of a tenancy contract or DEWA bill as proof of residence, pay slips, bank statements for the past six months, and latest credit card statements.

  • No Objection Certificate (NOC): Developers need an NOC from RERA before transferring ownership. This certificate ensures that the developer has no outstanding obligations or disputes related to the project.

Partner with real estate agents

Collaborating with experienced real estate agents can significantly enhance your ability on how to sell off-plan property in Dubai. Here's how to effectively work with agents to build your portfolio:

Choosing the right agent

  • When searching for an agent to sell off-plan property in Dubai, aim to partner with those with impressive track records. Seasoned agents possess invaluable market insights, allowing them to showcase your property effectively. Prioritise agents with outstanding past performance, glowing client reviews, and a stellar industry reputation.

  • The property consultants should be equipped with comprehensive knowledge of the dynamic market, offering insights into the latest trends, property valuations, and buyer inclinations.

  • A well-connected agent can provide access to a broad network of potential buyers, including investors, expatriates, and high-net-worth individuals who are actively seeking off-plan property. 

Benefits of collaboration with a real estate agent

  • Market reach: Agents can access extensive marketing channels, including online platforms, property portals, and social media. This broader reach enhances the visibility of your off-plan property and attracts more potential buyers.

  • Buyer trust: Buyers often prefer working with reputable agents who can provide guidance and reassurance throughout purchasing. By collaborating with experienced agents, you can build trust and credibility with potential buyers, making them more likely to proceed with a purchase.

  • Negotiation skills: Experienced agents possess strong negotiation skills and can effectively advocate on your behalf. They can handle negotiations with buyers, address any concerns, and ensure that you secure favourable terms and conditions for the sale.

  • Reach to developers: Real estate agents often maintain strong connections with developers, which can be incredibly beneficial. These relationships can help you access new off-plan projects, exclusive units, and special pricing or offers early.

    Conclusion

    Selling off-plan property in Dubai presents a lucrative opportunity for investors and end-users. By understanding the market dynamics, staying updated with the latest trends, and navigating the legal requirements, you can make informed decisions that lead to successful investments. 

    Partnering with experienced real estate agents can further enhance your reach and credibility, ensuring you attract the right buyers or buy the right off-plan property. Dubai’s robust economy, strategic government initiatives, and high demand for modern, luxurious properties make it an ideal market for off-plan property investments. 

    Whether you're looking to capitalise on capital appreciation, enjoy flexible payment plans, or secure high rental yields, investing in off-plan property in Dubai offers numerous benefits. With the right approach and a keen understanding of the market, you can achieve your investment goals and be part of Dubai's thriving real estate landscape.


Ruwaida Laeeq

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