The city of Venice, its lagoon, canals, historic buildings, its unmistakable scenery, has always been a unique destination in the world. The luxury real estate market in Venice is one of the most flourishing. Buyers are often Italian and foreign investors, who see these properties as an investment and value opportunity, not only for their beauty and history, but also for their intrinsic extraordinary nature.
In this context, Engel & Völkers has been a protagonist for many years. The leading company in the sector presented the latest evolution of its brand identity globally, a review of the main elements of the image that best interprets Engel & Völkers' propensity for the future, giving priority to a digital first approach.
"I am very proud of this milestone. The new identity reflects the evolutionary development of our company, which has successfully grown worldwide in recent years by becoming more and more digital, without losing sight of its identity and core values. The new wordmark and the now separate iconic villa combine both heritage and modernity, while remaining clear and timeless," says Christian Völkers, founder and chairman of the board of directors of Engel & Völkers.
Timeless are also the values and expertise put in place by Engel & Völkers, which join the innovative spirit in a unique mix.
"Expertise, exclusivity and passion are the main components that make up our distinctive brand identity. Our culture and the high quality standards of our real estate agents are rooted in these values, always striving to provide our clients with the best possible service Our new identity reflects the new zeitgeist, making sure that the brand works as a strong recognition factor for all stakeholders,” says Sven Odia, Global CEO of Engel & Völkers.
The new image of Engel & Völkers starts above all from a new logo, in which the iconic villa at '414 Elbchaussee' in Hamburg, the facade of which was an integral part of the brand logo in the past, has been adapted and separated from the traditional wordmark.
The typeface is also new, optimized for both digital and analog environments. A stylistic redefinition work carried out together with the renowned international design agency Saffron and the typeface design studio Dalton Maag.
“We embarked on a mission to refine our brand in a digital and scalable way to support the company's growth while maintaining a premium position – celebrating our brand's strong heritage and bringing it into a new era. Our project was dedicated to creation of a living design system and the infrastructure for the distribution of the new assets, which are owned by us.With a scalable architecture, our own custom typeface and high flexibility in the layout system, as well as a new platform of brand, we will enable our network to create a consistent and advanced experience for our customers around the world," says Lara Maier, head of brand management at Engel & Völkers.
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