How to choose the right real estate agent to sell your home!

What does a real estate agent do and what qualities should they possess? Here is a small guide to choosing the right intermediary for us

Whether it is buying your first home or selling a historic family property, the choice of the real estate agency to rely on deserves accuracy and weighting. The activity that is outlined behind each negotiation requires adequate skills, personal skills, as well as a series of strategic and operational tools that cannot be neglected. The role of the real estate agent, in fact, can become crucial not only for the success of a sale, but also to ensure the seller the right recognition for the negotiation and, at the same time, the buyer the ownership of a property perfectly in line with your dreams and your needs. Let's find out in more detail what a real estate agent does and what are the qualities that he should possess according to the experts Engel & Völkers Venice.

Reliability and reputation

Buying and selling a property is never just a mere transfer of ownership. On the contrary, it almost always presupposes a personal, human and emotional component that deserves to be taken into due consideration. For this reason, among the qualities of a good real estate agent there can be no lack of qualities of reliability, empathy, integrity and transparency, which represent the indispensable prerequisite for developing a relationship of mutual and lasting trust with the customer. In evaluating these aspects, the fact that the agent has a solid reputation and proven professionalism certainly represents an added value that can guide the choice.

Proactive attitude

An active and proactive attitude is certainly an indispensable quality for a successful real estate agent. The ability to go straight to the point, to know how to favor the meeting between supply and demand, avoiding unnecessary waste of time and money, are all sought after and appreciated qualities. Even better if everything is combined with a particular foresight and the ability to smell the trends of the moment for the real estate sector and know how to ride them, offering the customer the best possible result.

Excellent knowledge of the local market

As trivial as it may seem, the perfect and in-depth knowledge of the reference market is one of the main factors in determining which real estate agency to choose. This is even more true when dealing with prestigious and renowned locations, which require an accurate knowledge of the territory, the characteristics of the city and its typical buildings, areas and neighborhoods, as well as the relative prices and the identikits of potential buyers.

You might be interested in: Interview with Camilla Frattina, Rental Specialist in Venice and expert in the area.

Positioning strategy and techniques

When it comes to defining what a real estate agent does, it's often mistakenly assumed that his business comes down to just running ads. Nothing could be more wrong. Choosing the right real estate agency means making sure real real estate brokerage professionals, able to define a complete and tailor-made sales strategy for the client: from the definition of the target and the correct marketing mix, passing through the more innovative sales up to the most precise real estate estimates, everything is designed to ensure the property has the right visibility and the owner a realizable value in line with their expectations and with market prices.

A solid structure 

We conclude this small guide on how to choose a real estate agent with one of the most important characteristics to consider: the presence of a solid organizational structure behind it. Being able to count on a professional who is part of a consolidated reality known as Engel & Völkers certainly represents a plus as well as a guarantee for those looking for high-profile real estate services with an ad hoc marketing strategy. In these cases, the reliability of an international network, of a well-structured and widespread organization, made up of qualified and specialized professional profiles, combined with a proven experience in the sector, protect from unpleasant surprises and ensure better chances of selling the product. your property at the desired price.

Contact the nearest Engel & Völkers agency to find the most suitable consultant for you.

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