The luxury real estate sector on Lake Maggiore, is an extremely coveted and prestigious market, characterized by exclusive properties in a unique area, with strong demand from both national and international high-end clients. In this extraordinary context, Engel & Völkers is a top player.
A leading platform for real estate agents, Engel & Völkers has continuous improvement in its DNA to stay ahead of the curve and at the forefront of innovation.
The industry-leading company has unveiled globally the latest evolution of its brand identity, a re-imagining of key image elements that best interprets the forward-looking propensity cultivated over more than 40 years in the business, prioritizing a digital first approach.
"I am very proud of this achievement. The new identity reflects the evolutionary development of our company, which has successfully grown worldwide in recent years by becoming increasingly digital, without losing sight of its identity and core values. The new wordmark and the now separate iconic villa combine both heritage and modernity while remaining clear and timeless," says Christian Völkers, founder and chairman of the board of Engel & Völkers.
Also timeless are the values and expertise brought to bear by Engel & Völkers, which combine with the innovative spirit in a unique mix.
"Expertise, exclusivity and passion are the main components that make up our distinctive brand identity. Our culture and the high quality standards of our real estate agents are rooted in these values, always striving to provide our clients with the best possible service. Our new identity reflects the new zeitgeist, ensuring that the brand functions as a strong recognition factor for all stakeholders," says Sven Odia, global CEO of Engel & Völkers.
The new image of Engel & Völkers starts above all with a new logo, in which the iconic villa at '414 Elbchaussee' in Hamburg, the facade of which was an integral part of the brand logo in the past, has been adapted and separated from the traditional wordmark.
The typeface was also new, optimized in both digital and analog environments. A stylistic redefinition work conducted together with renowned international design agency Saffron and typeface design studio Dalton Maag.
"We embarked on a mission to refine our brand in a digital and scalable way to support the company's growth while maintaining a premium position - celebrating our brand's strong heritage and taking it into a new era. Our project was dedicated to creating a living design system and infrastructure to deploy the new assets, which we own. With a scalable architecture, our custom typeface and high flexibility in the layout system, as well as a new brand platform, we will enable our network to create a consistent and advanced experience for our customers worldwide," says Lara Maier, head of brand management at Engel & Völkers.
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Mon - Fri 9/13 - 14/18 Sat 9/13 Sunday - On appointment
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