Engel & Völkers Licence Partner Switzerland > Blog > Selling property yourself: the pros and cons

Selling property yourself: the pros and cons

Have you decided to sell your property yourself? Then you’re facing an exciting challenge. There are a few things to be aware of to ensure a successful sale. In this blog post, we provide you with a helpful checklist so you can make sure you don’t forget anything and avoid jeopardising a successful sale. Follow our tips and discover the benefits and drawbacks of selling property yourself.


The price has to be right

Selling a property involves thorough preparation and planning. The first step should be establishing the value of your house or apartment. A professional valuation will help you determine a realistic sales price. Bear in mind: a price that is too high can put off potential buyers, while one that’s too low is likely to result in financial losses. So it’s essential to have your property valued by experts, or use our free online property valuation.


Create professional sales documents

As soon as you’ve determined the right sales price, it’s time to prepare all the necessary sales documents. These include an energy certificate, floor plan, accurate photos and a concise description of your property. Sales documents with a professional design are crucial for success. You can find an overview of all the important documents in our checklist.


How to market your property

The next step is marketing your property. Ideally you should use multiple channels to reach as many potential buyers as possible. Your ad needs to include accurate photos and an appealing description. Make sure you increase the visibility of your property using the right marketing strategy, which will in turn boost your chances of a successful sale. If in doubt, or if you have questions, our experts are on hand to offer you advice.


Take your time

Good communication with potential buyers can make all the difference in the sales process. Answer any questions that come up promptly and organise thorough viewing appointments so that prospective buyers can be won over by your property in real life. Be open and transparent throughout, as trust plays an important role in property sales. Anyone who is selling a property privately wants the process to be quick and easy. However, it’s important to carry out enough viewings if you want to ensure the best possible price. You should also always check whether prospective buyers are actually in a financial position to make the purchase. Our tip: keep carrying out viewings even if several people show interest.


The pros and cons of selling property yourself

The biggest benefit of selling your property yourself is undoubtedly not having to pay an agent’s commission. As the owner you can save these costs, securing yourself a financial advantage.


However, there are also drawbacks to selling a property yourself. Non-professionals often lack the specialist knowledge and experience of an estate agent. You are responsible for the entire sales process, which means grappling with various legal and administrative issues. It can also be difficult to reach potential buyers and achieve the best possible sales price. An experienced estate agent can help you achieve the sales price you want more quickly and reliably. A professional estate agency will take on many tasks for you, be available to give you advice and also has a large network for presenting your property to a wide target audience. Plus, the commission is only paid once the sale has been successfully concluded.


Get in touch with your nearest Engel & Völkers shop. Our real estate agents have a strong network in your local area and know what its key selling points are. We’d be happy to answer all your questions and draw up a detailed price estimate – free of charge and with no obligations. Get in touch – we look forward to hearing from you and finding out more about your project!

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Do you know how much your property is currently worth? No matter if you just want to inform yourself about the current market-price, or if you wish to sell your property for the best price: our experienced marketing experts are happy to assist you with a free and non-binding valuation.

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