Start-up assistance for every franchisee: the franchisor's services

The franchisor's services at a glance

We would like to present 8 services that a franchise system usually offers:

1. Support in the search for a location

As a franchisee you need a suitable business location, which is of great importance for image and turnover. Your franchisor will support you in the search for the optimal location - this service is often contractually defined and is considered a standard service.

2. Help with setting up the business

The establishment of the business is designed by the franchisor and these specifications must be adhered to. It is very important for the brand image of the system that the individual businesses are uniformly equipped, because this results in the recognition value of the franchise system for the customer.

3. Advantageous key account conditions

As a franchisee, you benefit from the success of your franchisor and can steadily expand it. As you are part of the franchise system, you can also benefit from the existing contacts of your franchisor. Due to its market position, the franchisor can usually negotiate favourable key account conditions with suppliers. In some cases, an inventory management system is also offered.

4. Success through an organised advertising concept

Advertising plays a significant role in the success of a franchise system. Advertising increases awareness of the system's product or service. Successful marketing is the "Alpha" and "Omega".

The franchisor develops a comprehensive advertising concept, the advertising media to be used and national media advertising. These measures ensure a uniform appearance on the market. The franchisee must pay an advertising fee for this service, which is specified in the franchise agreement. The franchisee, on the other hand, is responsible for regional advertising and takes care of the implementation of the advertising concept on site.

5. Support through comprehensive training

Even before signing the contract, you can expect comprehensive training to prepare you for the specific franchise business. You will be familiarised with the system and receive many tips to help you get started. Initial training will thus ensure a successful business start. Further training often takes place in the franchise systems' own training centres. In the course of your further business activity, you will then be continuously promoted and supported through further training.

6. The IT system

Many systems are equipped with an IT system specially tailored to the franchise system, which also benefits the franchisee. The IT system enables system-specific task processing. This, in turn, makes it easier for the franchisee to manage his tasks in organisation, accounting and controlling.

7. Support in the operational process

The franchisor helps his franchisee with numerous relevant business processes, especially in the initial phase of the business start-up and afterwards. This gives the franchisee security and helps him to establish himself successfully in the franchise business. The creation of marketing activities and the evaluation of existing processes are also part of the franchisor's supporting services. Furthermore, the franchisee receives targeted support from the area manager and is given the opportunity to exchange information with the head office at any time.

8. Organisation of events

The organisation of various events is also one of the services that the franchisor often provides. He organises regional and supra-regional meetings, which primarily contribute to strengthening the network. Contacts are enormously important in the franchise business, so these meetings are of great importance both for creating and maintaining a good relationship between colleagues.

Benefit from the numerous services that the franchisor provides for you as a franchisee. Your start in the franchise business will be made much easier and the best possible conditions will be created for you to build on the success of your franchisor.